In a landmark achievement for Pakistan’s home fragrance industry, Jugnu Candle has been honored with the Emerging Brand of the Year 2024 award in the Scented Candles category at the prestigious Brand of the Year Awards (BOYA). This marks the first time a brand in this category has received such recognition, highlighting the growing prominence of scented candles in Pakistan!

🏆 About the Brand of the Year Awards

Organized by the Brands Foundation, BOYA is Pakistan’s premier platform recognizing excellence in branding across various sectors. Established in 2007, the awards celebrate companies demonstrating innovation, commitment, and significant market impact. The 15th edition of the ceremony was held last week in Karachi, and the event honored 175 of Pakistan’s top brands, emphasizing the critical role of branding in the country’s economic development.

🕯️ Jugnu Candle: A Beacon in Scented Candles

Founded in 2021 by Hafsa Sumair, a homemaker turned entrepreneur, Jugnu has rapidly gained acclaim for retro-inspired, hand-poured luxury scented candles that pay homage to the nation's rich cultural heritage. Utilizing 100% natural soy wax and fine fragrances, our products like Chandni Raatein (Motia) and Sar Kiye Yeh Pahar (Sandalwood & Cherry Blossom) evoke nostalgia and pride.

This award not only recognizes Jugnu's commitment to quality and cultural authenticity but also signifies the burgeoning market for scented candles in Pakistan. As more consumers seek to enhance their living spaces with ambient fragrances, brands like Jugnu Candle are leading the way in offering products that blend tradition with contemporary aesthetics.

🌟 A Milestone for the Home Fragrance Industry

Jugnu Candle's recognition at BOYA 2024 underscores a significant shift in consumer preferences and the growing appreciation for locally crafted scented candles in Pakistan. This milestone sets a new benchmark for emerging brands in the home fragrance sector, inspiring innovation and excellence.